Cold email guides
Short, practical guides to sending cold email that people are glad to get: the rules in each country, how to write a first email and its follow-ups, when to send, how to warm up a new mailbox, how to write in the recipient's language, how to find the right person, and how to reach investors for a seed round. Each guide opens with the answer, ends with a checklist and an FAQ, and shows the date we last checked it.
Cold email rules by country
Can you send a cold B2B email? A country by country table for the US, EU GDPR, UK PECR, Germany UWG § 7, France, the Netherlands and the Nordics.
How to write a first cold email someone answers
Open with a line tied to something they wrote, say why you are writing in one sentence, and end with one clear ask. Examples, a template and a checklist.
Writing cold email in the recipient's language
Formal and informal you, greetings and sign-offs for German, French, Spanish, Italian, Dutch, Portuguese, Swedish, Danish, Norwegian and Finnish business email.
Email warm-up and sending limits for a new mailbox
How many cold emails a new mailbox can send: start around 5 a day, rise slowly to about 20, set up SPF, DKIM and DMARC, and watch bounces and complaints.
The best time to send a cold email
Send cold email at the start of the recipient's working day, in their own time zone. Why 09:30 local time works, which days to avoid, and time zone traps.
How many follow-ups to send, and when
Send two follow-ups, on day 3 and day 7 after your first cold email, then stop. Stop at once on a reply or opt-out. Timing, examples and what to write.
How to find the right person at a company
Email the person who owns the problem, not the most senior name. Who to contact for a sale, a referral, an intro or a reply, by company size, with signals.
Investor outreach for a seed round
Build a list of investors who lead seed rounds in your space, find the right partner, and send a short email with traction, round size and one ask.