Reach trade buyers abroad, in their own language
Selling equipment or supplies into a new country means finding the buyer at each firm and writing to them properly. Reach does both, and drafts every email in the buyer's own language with the right level of formality.
Watch it run
Your goalmeetings
Book 8 meetings with purchasing heads at German bakery chains with 20 or more shops who visited our stand at the trade fair.
3 people found by Scout
- Markus BrandtHead of Purchasing, Bäckerei HollmannEmail checked twice
- Sabine KrügerTechnical Director, Krüger BackhausEmail checked twice
- Felix HartmannManaging Director, Hartmann Brot und KaffeeEmail checked twice
Every address checked twice by Checker
First email, in German by Writer
Sehr geehrter Herr Brandt,
vielen Dank für das Gespräch an unserem Stand auf der Messe in München. Wie besprochen sende ich Ihnen die Daten zu unserem Etagenofen DS-6.
You approve it before it goes
The goal, in one sentence
Book 8 meetings with purchasing heads at German bakery chains with 20 or more shops who visited our stand at the trade fair.
Goal type: meetings. You can write it in English or any of 8+ languages.
Who Scout brings back
Scout searches for bakery chains of the right size, then for the head of purchasing or technical director who signs off new ovens.
Markus Brandt, Head of Purchasing at Bäckerei Hollmann, Augsburg
Buys ovens for 46 shops and visited the stand to ask about deck ovens.
Sabine Krüger, Technical Director at Krüger Backhaus, Hanover
Owns equipment for 31 shops and a central bakery being rebuilt next year.
Felix Hartmann, Managing Director at Hartmann Brot und Kaffee, Freiburg
Runs 24 shops and asked at the fair for energy figures.
Every person and firm on this page is fictional. Every email address is checked twice before any draft is written.
The first email, ready for your approval
Written in German. Formal German with Sie and a proper sign-off. Each buyer here asked to be contacted at the fair, which is the consent German law needs for a sales email.
- From
- Giulia Calderini, Export Manager, Calderini Forni
- To
- Markus Brandt, Leiter Einkauf, Bäckerei Hollmann
- Subject
- Etagenofen DS-6 für Ihre 46 Filialen
Sehr geehrter Herr Brandt,
vielen Dank für das Gespräch an unserem Stand auf der Messe in München. Wie besprochen sende ich Ihnen die Daten zu unserem Etagenofen DS-6.
Der DS-6 backt sechs Bleche auf 0,8 m² Stellfläche und braucht rund 18 Prozent weniger Strom als unser bisheriger Ofen. Ersatzteile liefern wir innerhalb von 48 Stunden nach ganz Deutschland.
Hätten Sie in der kommenden Woche 30 Minuten für einen kurzen Videotermin? Gern zeige ich Ihnen den Ofen auch in einer Bäckerei in Ihrer Nähe.
Mit freundlichen Grüßen
Giulia Calderini
Export Manager, Calderini Forni
Read it in English
- From
- Giulia Calderini, Export Manager, Calderini Forni
- To
- Markus Brandt, Leiter Einkauf, Bäckerei Hollmann
- Subject
- DS-6 deck oven for your 46 shops
Dear Mr Brandt,
Thank you for speaking with us at our stand at the trade fair in Munich. As discussed, here are the details of our DS-6 deck oven.
The DS-6 bakes six trays on 0.8 m² of floor space and uses around 18 percent less power than our previous oven. We deliver spare parts anywhere in Germany within 48 hours.
Would you have 30 minutes next week for a short video call? I would also be happy to show you the oven in a bakery near you.
Kind regards,
Giulia Calderini
Export Manager, Calderini Forni
What happens next
- You read the email, change any word, and approve it. Nothing is sent without your yes.
- It goes from your own Gmail at 09:30 in the recipient's time zone, starting at 5 a day and rising to 20.
- Without a reply, a short follow-up goes on day 3 and day 7. A reply stops them for that person.
- Replies land in your own inbox. Unsubscribes go on your do-not-email list.
Meet Writer: A German buyer expects formal German, and Writer drafts each email in the recipient's own language and register. See the full flow in how Reach works.
Questions people ask
Can I send sales emails to businesses in Germany?
In Germany, a sales email to a business needs their consent first under UWG §7, for example because they asked you to get in touch at a trade fair. Reach marks every contact in Germany and Austria and holds their first email until you confirm you have that consent.
Which languages can Reach write in?
English, German, French, Spanish, Italian, Portuguese for Brazil and Portugal, Dutch, Swedish, Danish, Norwegian and Finnish. Each email is written in the recipient's language, formal where that is expected.
Can I read the email if I do not speak the language?
Yes. You see what each email says before you approve it, so you always know what goes out under your name.
What time does the email arrive?
At 09:30 in the recipient's own time zone, from your own Gmail, so it lands at the start of their working day.
How do I try it?
Reach is free to start. You get 1,000 free credits and no card is needed.
Set your own goal
Write your goal in one sentence. Free to start with 1,000 credits, no card needed.
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